Go 4 Marketing, Preston
Over 14 years online marketing experience!

Marketing | Go 4 Internet Marketing, Preston

We listen intently to our clients needs to create concepts that combine the media we believe will give you the best quantifiable return on investment (ROI). Matching both your objectives and your budget to allow you to reach your target audience in as short a time as possible for as little as possible.

Our specialst team have experience in a wide range of online markeitng channels, including ...


E-Mail Marketing

Email marketing is one of the most powerful Internet marketing tools available to your business. It doesn't matter how you define success, as an online marketer, you can achieve amazing results with a well-executed email marketing campaign.

Targeted email marketing is a form of direct marketing that will greatly enhance your current Internet strategies. With an email advertising campaign, you can reach targeted website traffic at an affordable cost. We understand that there's much more to email marketing than just sending an e-mail out to your database! The key is to get people to want to receive your mailings.

Whether you want to advertise monthly discounts, announce a change to your website, or offer additional services, we can make it happen. We will help you define your advertising goals and execute a customized e-mail marketing campaign that will help you grow your business. Go 4 Marketing specialises in ethical e-marketing services and targets the audience you would like to reach, which makes a monumental difference in the success of your campaign.

Using our powerful tracking solutions we are able to provide reporting after the emails have been sent out, which shows exactly who has read them, at what time, which links they clicked on, who no longer wishes to receive your emails and which addresses are still active etc. Further more, we can add contact forms to your website which will automatically add new subscribes to your mailing list.


Paid Search (Pay Per Click)

If you're new to Adwords and require assistance in setting up your first campaign, we can help - with no ongoing costs.
  • Pay per click account set up
  • Efficient budget management
  • Google Adwords qualified
  • Keyword research and regular reviewing
  • Expert landing page reviewing
  • Regular review meetings

We bid on Paid Search keywords - and closely watch the competition and our results. We analyse returns on investment, and quantifiably measure the outcome.

Campaign and Account Management - Go 4 Marketing managers handle campaigns and accounts from end-to-end. With an eye toward bottom-line savings and ROI, we work with you to make key decisions about depth and breadth of placement, overall strategy, descriptors, landing page content, and more.

Search Keyword Analysis and Selection - Cost-effective Paid Search placement depends on correct keyword settings so that you appear only in the searches that you want to appear in. Watching traffic and your ultimate results from Paid Search is a real-time gauge that points to the effectiveness of keyword settings. With this information, we frequently fine tune keyword settings for greater cost savings and conversions.

Web siteOptimisation - Natural (organic) search engine ranking supplements Paid Search and PPC. A high search engine ranking (due to optimisation) on the same page as a placed Paid Search or PPC appearance doubles your impression.

Web sites that receive a lot of traffic from search engine referrals have special design considerations for receiving traffic, and we pay attention to this need with Interactive Design. Likewise, an analysis of content in your Website can reveal keyword settings that are more valuable than ones being used.

Creative Descriptions - Paid Search and PPC placements require descriptions that are compelling, inviting and accurate to your content. Ineffectual and inaccurate impressions cost money and lost potential revenues. Go 4 Marketing managers develop interest-grabbing descriptions and tag-lines.


SEO

You know how important Search is. You use it every day just like everyone else. And if you're like the rest of us, you rarely click past the second page of search results when you're looking for something. So there should be no doubt in your mind that your site needs to be near the top of the search results or it may as well be invisible.You may also have realised that search engines desperately want to deliver the best results they can to their users. The better they do their job, the more their users keep coming back. Generally, they do a good job - but they are far from perfect. Often times they find it difficult to determine which sites are most important for a particular search term.

That's where SEO comes in. A site properly optimised, both on page and off, can be seen as more important in the eyes of the search engines. Elevate your site's importance and your site will rise to the top of the search result pages.

Traditionally, the term "SEO" has referred specifically to "on-page" optimisation. "On page" means certain tweaks are made to a site's web pages that helps improve it's ranking in the search engines. While this is still the foundation of true SEO, it is now only a part of a sound SEO strategy.

To be effective, especially in highly competitive industries, a sucessful SEO campaign needs to employ a variety of strategies. Among the tasks that need to be performed are: on-page optimisation, content analysis, content creation, internal linking structure, human usability, and off-page link building. Focusing on all of these factors in concert is the only way to produce lasting results.

As with most things, doing SEO well requires knowledge, experience, hard work, and consistency. It is also extremely important to strictly adhere to ethical SEO practices. It can't be stressed enough that you should take special care to avoid hiring any company which may be using unethical techniques. Unethical practices can irrepairably harm your site's trust in the eyes of the search engines resulting in severe penalties including completely being dropped from the search results
 

 

Web Development

Company Philosophy

Professional web design and online marketing needn't cost the Earth. Whatever your budget, whatever your requirements, call us today. You won't be disappointed!