Go 4 Marketing, Preston
Over 14 years online marketing experience!

Blog | Go 4 Internet Marketing, Preston

Call To Action

Every successful web page requires a clear call to action (CTA).  Unfortunately, web site owners often fail to fully understand what a CTA is and how to measure its success (or failure).  Put briefly, a call to action is an on-page element with which you want a site visitor to engage. This can be anything from a feedback form, filling in a questionnaire, signup for a newsletter or viewing a specific product or service. 

A call to action allows you to:
  • Measure your website success rate
  • Direct your visitor to where you think they should go
  • Help focus your website content
  • Increase sales
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How to reduce CPA

Like any other form of marketing, online marketing doesn't have a silver bullet which is able to solve all of your problems. However, there are proven methods which will help you maximise on your paid search advertising budget.
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ROI Tracking Techniques

When beginning to design a tracking system for your ROI you should be taking into account a number of aspects. Specifically the level of accuracy you will require, the volume of traffic you are expecting to be receiving and finally the overall budget for your project. We have listed the different types of tracking available along with an evaluation of each types pros and cons.
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