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Unlike A/B Testing, which allows two distinct versions of a page layout to compete head to head with each other, multivariate (or multi variable as it's sometimes known) can simultaneously pitch multiple elements against each other. Using scientific formulas it is possible to test multiple aspects of a page at the same time. Not only are you able to measure which elements work and which don't, you are also able to see which combination of elements perform better than others. Often with interesting and unexpected results.
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Every successful web page requires a clear call to action (CTA). Unfortunately, web site owners often fail to fully understand what a CTA is and how to measure its success (or failure). Put briefly, a call to action is an on-page element with which you want a site visitor to engage. This can be anything from a feedback form, filling in a questionnaire, signup for a newsletter or viewing a specific product or service.
A call to action allows you to:
- Measure your website success rate
- Direct your visitor to where you think they should go
- Help focus your website content
- Increase sales
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Like any other form of marketing, online marketing doesn't have a silver bullet which is able to solve all of your problems. However, there are proven methods which will help you maximise on your paid search advertising budget.
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When beginning to design a tracking system for your ROI you should be taking into account a number of aspects. Specifically the level of accuracy you will require, the volume of traffic you are expecting to be receiving and finally the overall budget for your project. We have listed the different types of tracking available along with an evaluation of each types pros and cons.
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Running your website with a CMS (Content Management System) will not only greatly reduce the cost to develop the website, but the amount of time required to manage a website as well. Using a Content Management System will enable the website layout to be quickly designed and applied to the entire website without the need to modify each individual page on the site. Content can be dynamically loaded and created either by dedicated site authors with little training, or outsourced to a design agency.
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